Levi’s Forest
Levi’s, 2022

Iconic jeans company Levi’s teamed up with Tree Nation, to plant trees and create the Levi’s forest to help offset CO2 emissions. The task was to promote new Levi’s app downloads to result in a new tree planted with every download. The creatives would be used via social media, e-mail, web and POS.

I worked alongside illustrator Ben Potts to bring the assets to life, focusing on the animation and typographic treatment of the hero title and subsequent title slides. We adapted different formats of the asset which was used across several platforms including the Levi’s app, e-mails, website, social media and on digital screens in stores.

I also designed a plantable seed packet, with 40,000 being produced and distributed in UK and German stores.

The campaign was viewed worldwide with translations created for the French, Dutch, German and Netherland markets.