ZX 2K Boost Pure
Adidas, 2021

With the popularity of the ‘oddly satisfying’ trend at an all time high, the ZX 2K BOOST PURE trainer brief was to create an ‘oddly satisfying’ package to gift media.

I worked on the design and execution of the packaging, a soft touch finish box, and its contents, a custom cut jigsaw encased in a giant bath bomb tailored to hero the colours of the product. 

Encased in a sleek matte black adidas box, the unique contents caused a splash on social - with media filming the multicoloured fizz which revealed a full puzzle depicting the highly coveted ZX 2K Boost Pure. The jigsaw itself was printed on a remarkable soft finish and exceptionally matt material, adding to the ‘oddly satisfying’ brief.